The PC–TRiADD is a world-class R & D lab that is integrated with Vancouver General Hospital’s highly regarded Prostate Centre.
With a new 40 million dollar state of the art research centre been built the PC–TRiADD needed a brand identity for themselves, apart from their partners and parent organizations the Vancouver Prostate Centre and Vancouver Coastal Health to better position its research services to potential clients, partners and stakeholders.
The new building design, its unique window shapes, became the design inspiration for the brand identity. The overarching graphical elements evoke the architecture of the building’s windows and of DNA strands. This unifying element was used across print and web collateral. A unique colour palette and image styling conveyed the dynamic, world-class aspect of the organization.
Since the new brand identity and website were launched in 2008, PC-TRiADD has grown substantially, attracting new funding, new partnerships and many of the leading researchers from around the world.
The brand, print collateral and website have increased the size and engagement of this important research centre.
We continue to work with PC–TRiADD on web and print collateral projects and the brand have evolved to respond to market changes.